If you manufacture auto parts and sell through O'Reilly, NAPA, or both, you've probably been asked to provide 360 spin photography for your online product listings. Both retailers support 360 imagery, but their specifications differ in a few important ways.
This guide compares their specs side by side and explains how to handle shoots efficiently when you supply multiple retailers.
O'Reilly vs NAPA: 360 Spin Specs Side by Side
| Specification | O'Reilly | NAPA |
|---|---|---|
| Frame count | 24 or 72 (multi-row) | 24 |
| Image size | 2500 x 2500px minimum | 1500 x 1500px minimum |
| Format | JPG | JPG |
| Background | Pure white | Pure white |
| File naming | 12345_01_022.jpg | GPC#_01_001.jpg |
| Multi-row support | Yes (3 rows / 72 frames) | No (single row only) |
The Key Differences
Image resolution. O'Reilly requires 2500 x 2500px. NAPA's minimum is only 1500 x 1500px. If you shoot at 2500px (which you should), your images work for both retailers. You can always downscale for NAPA but you can't upscale for O'Reilly.
Multi-row spins. O'Reilly supports 72-frame multi-row spins (3 rows of 24 frames), which lets buyers view the part from above, straight on, and below. NAPA only supports single-row 24-frame spins. For complex parts like alternators, water pumps, or brake calipers, multi-row is a significant advantage on O'Reilly's platform.
File naming. This is the biggest difference and the reason you can't just copy one set of files to the other retailer. O'Reilly uses their part number, while NAPA uses the GPC (Genuine Parts Company) number. The frame numbering format also differs.
How to Shoot Once for Both Retailers
The smart approach is to shoot once at the highest spec and then reformat for each retailer:
- Shoot at 2500 x 2500px with 24 frames - This meets both retailers' requirements.
- If the part warrants it, shoot 72 frames - Use the full 72 for O'Reilly and just deliver the middle row (24 frames) to NAPA.
- Create separate zip deliverables - Same images, different file names per each retailer's convention.
This approach saves you roughly 40-50% compared to doing two separate photo shoots.
Why 360 Spins Matter for Auto Parts
Auto parts are one of the best product categories for 360 spin photography. Here's why:
Fitment verification. Buyers need to see connector shapes, bolt patterns, mounting brackets, and port locations before ordering. A static front-facing photo doesn't show the back of a water pump or the bottom of a brake caliper.
Return reduction. Incorrect fitment is the number one reason auto parts get returned. When buyers can inspect every angle before purchasing, they order the right part the first time.
Professional buyer expectations. Many O'Reilly and NAPA customers are professional mechanics. They know what parts look like and they want to verify before ordering. 360 spins give them the visual confidence to buy online instead of driving to the store.
Other Auto Parts Retailers That Accept 360 Spins
O'Reilly and NAPA aren't the only ones. Other auto parts retailers with 360 spin support include:
- CarQuest (now part of Advance Auto Parts)
- AutoZone (accepts enhanced content through vendor portal)
If you supply multiple auto parts retailers, a single photo shoot can produce deliverables for all of them.
Get Your Auto Parts 360 Spins Shot to Spec
We specialize in 360 spin photography for auto parts manufacturers. One shoot, multiple retailer-ready deliverables. We handle the shooting, naming, and packaging for each retailer's format.
O'Reilly 360 spin service | NAPA 360 spin service | Request a quote