Buying products online rather than in-store has become the new norm, changing the world of retail.
With a significant increase in both the number and value of online sales, it is projected that in 2024 global eCommerce sales will exceed $7 trillion. Shopping online offers unparalleled convenience, providing consumers with access to a vast array of products at competitive prices, as well as the ability to make informed buying decisions.
For online retailers, the implementation of 360° spin photography has proven to be a game changer as it increases customer engagement, boosts sales, and reduces the rate of returns.
Here are three brands that use 360° spin photography to revolutionize the shopping experience for their customers:
Slime
Slime sells tire care products and are well known for their innovative tire sealant and tire repair technology.
When it comes to automotive products, they often need to be compatible with specific makes, models, and years of vehicles. And like many consumer product goods (CPGs), customers may want to see what ingredients are in the product they are considering.
By utilizing 360° spin photography on its website, Slime has been able to give the customers what they want and lift sales numbers. In addition, Slime can use their 360 spins on their partner platforms such as O’Reilly Auto Parts, Grainger, Home Depot, Lowe’s, and Walmart to name a few.
Partstown
When it comes to buying parts and equipment, these products have intricate details, and compatibility and condition features that are critical factors for a consumer. Partstown is trailblazing the way by using 360° spin photography for their products so that customers can make informed buying decisions with confidence.
Klein Tools
Klein Tools has embraced 360° spin photography, and in doing so, their customers' eCommerce experience has dramatically improved. By investing in 360° spins, the company has seen tremendous growth in the home improvement category and a 10-16% lift in sales through distributors they partner with. In addition, customer satisfaction has increased, as paid listings on Home Depot that include a 360° spin produce return rates 18% lower than compared to those with static images.
Conclusion
As you can see 360° spin photography is a game-changer for businesses and online retailers. Adopting this revolutionary technology is a winning strategy for your business so get in touch with us to show your products off from an entirely new perspective!